![]() Cooler Marketplace optimizes ad delivery with intelligent targeting and precise placement to ensure the right offering is delivered at the right time, in the right place, to the right customer. Through our scale data infrastructure, we analyze consumer activity patterns in real-time using machine learning and other advanced analytics.Ĭooler Marketplace–where retailers publish their media inventory and brands place and manage advertising campaigns. With Cooler Media, retailers and brands can capitalize on the critical 3-5 seconds of in-store consumer decision-making.Ĭooler Analytics–our proprietary analytics engine delivers unprecedented insights into shopper engagement, conversion, merchandising/planogram compliance, sales, pricing and promotion effectiveness, inventory and shelf availability, audience data and much more. Cooler Media gives retailers and brands the ability to define smart, in-context content and promotions, design digital planograms and deliver flawless product displays and real-time pricing at the point of sale. Using our secure API’s, retailers and brands can extend the capabilities of the Cooler Edge and integrate it with custom applications.Ĭooler Media–our proprietary merchandising and advertising application. The platform is “identity blind” so sensitive consumer data is never gathered, used or put at risk in any way. Consumer privacy is central to the design of the Cooler Edge. Built using the latest digital technology and directly integrated into the physical shopping environment, the Cooler Edge delivers an unparalleled consumer experience. Using our secure API’s, retailers and brands can extend the capabilities of the Cooler Edge and integrate it with custom applications.Ĭooler Edge–our in-store, consumer-facing technology platform. ![]() The platform has four key components: Cooler Edge–our in-store, consumer-facing technology platform. The Cooler Screens platform serves the entire retail ecosystem including consumers, retailers and product brands. This collapses the marketing funnel into a matter of feet and seconds, enabling retailers and brands to influence decision making as it happens. Our privacy safe IoT sensors and AI software can turn any screen into a smart screen, powering a dynamic and more relevant consumer experience that adapts to the shopper based on their attention, distance, motion, and actions. Where are Cooler Screens used in physical stores?Ĭooler Screens’ smart screen software and enabling hardware seamlessly integrates into new or existing screens in stores, leveraging existing surfaces on walls, end caps, checkout lanes, banner aisles, pharmacy/healthcare areas, foodservice boards, windows, and, of course, coolers (where our journey began).Ĭooler Screen is the most advanced proprietary retail media technology and operating platform, powered by analytics and AI, and tailor made for in-store applications. They do so without compromising their own privacy, because Cooler Screens does not need to collect or use personal information to deliver highly relevant experiences. With access to better product information, they are empowered to make decisions to best fit their own preferences, budgets, and health. What does Cooler Screens mean for consumers?Ĭooler Screens provides consumers with the ease, transparency and relevance of online shopping brought directly into aisles of their local grocery, drug and convenience stores and financial services locations. To create this experience, we have developed the software and enabling hardware that allows retailers to create in-store digital experiences for shoppers, while enabling brands to reach shoppers on smart screens that dynamically adjust to shopper behavior and data-driven context at the point of decision in-store. This focus on consumer experience (CX) guides everything we do. ![]() We were founded on the core idea that consumers want, deserve and now expect a far better experience in brick-and-mortar retailers. If you don’t see your question or need some more facts, contact us here for an answer.Ĭooler Screens is the technology company powering the possibilities of digital in-store media and merchandising. Cooler Screens Frequently Asked Questions
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |